his was a blast to record. I pull up to Ed Bogas’ house, this beautiful, huge secluded place in Marin. It’s on a narrow winding road, with a neighbor every hundred feet. Old growth trees, hills, lush. Ed comes out, he’s a fast-talking, wise cracking, silver haired veteran. Mind kind of guy. He was wearing a karate gi, like it was the most natural thing in the world. It was the fastest session I’d ever done. He’s old school and I loved it. Once we were rolling, I went through the spot a couple times. “Let’s go again.” I take a breath and roll it again. It was coming in a little over 15 seconds, so they were about to make a few cuts to the copy, but I told them I could get it. We roll it one more time, it comes in right at 15 seconds. This all took about 3 minutes. Then Ed emails it over to the client. We jive waiting for the client to get back to us. The phone rings, Ed talks into the phone “we’re good to go?” he says. And that was it.